Creature Mark
Spring 2026 | Design Aesthetics II
Objective
Graphically interpret an animal creature using fundamental elements of design and geometry, and to communicate a set number of unique physical, behavioral, and personality traits. Then combine the graphic creature mark with an interpretive phrase while following Fibonacci Proportions.
Research
In my research about my chosen creature, the hummingbird, I learned that there are around 375 different species of hummingbirds. I found myself drawn to the Ruby-Throated Hummingbird, as they are very colorful and it is the most commonly depicted species of hummingbird. I gathered reference images, primarily of this specific hummingbird species. Hummingbirds are known for their quick movements and wing speed, drinking nectar, and their curious personalities. I wanted to depict this curiosity in my creature mark design, as well as show the rapid movement of their wings.
Initial Sketches + Ideation
Creature Mark Process + Refinement
Final Creature Mark
Interpretive Phrase Application
To apply the final creature mark, I introduced an interpretive phrase and graphic elements to create a poster design that followed a grid system and Fibonacci proportions.
Application Process + Refinement
Final Application Poster
